Exhibition "Alain le Foll, maître de l'imaginaire"

Exhibition "Alain le Foll, maître de l'imaginaire"

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  • Exhibition "Alain le Foll, maître de l'imaginaire"
  • Exhibition "Alain le Foll, maître de l'imaginaire"
  • Exhibition "Alain le Foll, maître de l'imaginaire"
Évian-les-Bains

Alain Le Foll was born in 1934 and died in 1981 at the age of 46. Despite the brevity of his career, he is considered to be one of the greatest French cartoonists of the 1960s and 1970s.

His drawings for advertising and illustration helped to shape the visual world of this period. In parallel to these commissioned works, Alain Le Foll developed a personal work, favouring drawing and lithography.
In 1958, Alain Le Foll began a career as a graphic designer. Linked to Peter Knapp and Jean Widmer, he participated in several advertising campaigns. We remember the one for Evian water, l'Eau vraie, which gave rise to an animated film by Alexandre Alexeieff. The geisha imagined by Alain Le Foll from the Obao campaign, a Japanese-style foam bath, has long been the emblem of this brand. The banners covering the facades of the Printemps stores were a striking advertising event. Alain Le Foll also collaborated with Robert Delpire who had created a publishing house and an advertising agency.
At the same time, Alain Le Foll devoted himself to illustration. He collaborated with many magazines in France and abroad, including Elle: he illustrated both the usual columns of the magazine and weekly serials. He also worked for publishing: in 1964, he signed the drawings for C'est le bouquet, an album edited by Robert Delpire that marked the history of children's publishing. In 1969, the story of Sindbad the sailor, written by Bernard Noël, adorned with black and white plates, appeared by the same publisher. He also drew patterns for fabrics, ceramics, record covers, wallpapers.
Next to these commissioned works, Alain Le Foll developed a personal work: he drew in coloured pencil, pastel, Indian ink and gouache, giving prominence to the line. He created lithographs in the Wolfensberger workshop in Switzerland. Gradually, while teaching at the Ecole Nationale Supérieure des Arts Décoratifs, he abandoned his activity as an illustrator to devote himself to drawing and lithography. He let his imagination run wild, creating fantastic shapes mixing the mineral and the organic. His images also represent imaginary landscapes inspired by his travels, some faithful to memory, others bordering on the fantastic.
On the occasion of the 40th anniversary of his death, the exhibition dedicated to Alain Le Foll at the Palais Lumière of Evian will allow visitors to rediscover the work of this singular artist.

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